El Salvador Majahual

Origin Story

In 1936, Don Rafael Meza-Ayau Sr purchased land in the Los Naranjos
Valley of Sonsonate, western El Salvador. The moderate weather, high altitudes and fertile soils provide idyllic conditions for quality coffee production that, over the decades, has garnered an impressive reputation. Most notably as finalists in the COE
Competition.

Originally under the export brand Los Naranjos, the current owner (Don Rafael’s grandson) Roberto H. Murray Meza has changed the name to Finca Majahual. He has also bolstered long-standing traditions to support the dedicated workforce at Majahual, providing medical assistance with an on-site clinic, an education centre, and leisure facilities—with extended use to all family and community members neighbouring the family properties.

Majahual’s initiatives for preserving its native wildlife and important environmental
resources are a shining example to the industry. The principles mean that all coffee plants across their 90 hectares are shade-grown amongst natural forests, ensuring the ecosystem's biodiversity thrives. The most recent audit from Rainforest Alliance
returned them a perfect scorecard, reflecting the socially and environmentally responsible practices they are championing there.